Whenever I tell someone that I’m a Copywriter I get a response saying, “So you help people protect their inventions from getting stolen”?
Most people mix “COPYWRITING” with “COPYRIGHT”.
Copyright refers to the intellectual property owner’s legal right.
Whereas copywriting is the process of using words to persuade someone to take any form of action.
Copywriting is the skill you use to write:
- Sales Pages
- Promotional Emails
- Email funnels
- Landing pages
- Social Media Posts
- Product Descriptions
- Video Sales Letters
- Product Ads in magazines, and much more…
Today, more than 61% of people search for that product on the internet before purchasing a product.
Every company today needs a copywriter for their brand’s voice – from writing captions for social media posts to elaborate sales pages.
And since it is one of the rarest skills out there, the demand and compensation for copywriters are sky-high.
Why Should You Start Copywriting
Let’s say there’s an e-commerce store selling garments.
And they have a conversion rate of only 1% – which means that for every 100 people visiting their website, only one person is purchasing the product.
Due to the poor conversation rate, the store owner is facing losses.
He decides to hire a copywriter.
The copywriter looked at the overall appearance of the copy and tweaked something here and there.
Right after that, the conversion rate of the store changed to 2%. He just doubled the revenue of that business within minutes.
That’s the power of copywriting.
I can pretty confidently say that copywriting is the most in-demand skill in this internet world.
If you look at every business on the internet, they all have one thing in common: they need a strong copywriter.
Sales are to businesses like oxygen is to humans. It is the most important part of any business no matter what kind of business you’re doing (small scale or large scale).
If you lack proper sales, it indicates that you lack proper revenue. And if there is a lack of revenue, then your business eventually closes down.
So to get more sales, revenue, and profit… Your website or social media posts need to be able to convert viewers into customers.
Most people think Search Engine Optimization (SEO) is the only reason why websites are ranked first on Google search results.
But those days are long gone.
Due to various algorithm changes by Google, nowadays ranking completely depends on the quality content and not just on stuffing the backlinks to the post.
If you take most of the businesses today, they spend a ton of money on graphic designing, and there’s nothing wrong with that. A visually appealing website and posts look great and good visuals are a must.
But if it has a crappy copy, it doesn’t resonate with the customers because they are not able to feel that the brand is “speaking” to them personally.
That is why it’s very important to learn to write a copy.
3 Secret Hacks To Become A Great Copywriter Overnight
One of the legendary copywriters, Joseph Sugarman, in his book “Advertising Secrets”, writes, “Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.”
Here are the 3 secret hacks that will help you turn around your copywriting game overnight. Use these the next time you write a caption, an email, a sales page, or any product description.
1. Like Talking To A Friend
A good copy is conversational.
It uses the same tone and texture that you use when talking to your friend. It is in a simple language. This helps your reader connect with you at an emotional level.
Using big words in copywriting is a complete NO. Such words will make you disconnect from your reader.
When you are writing a copy, imagine a friend you are talking to and write in a manner like you are speaking to him/her. This will help build immediate trust with your audience.
2. Benefits Over Features
The whole point of your product or service is to transform your audience’s life in some form.
Your copy must be able to convey that. To solve their problem, you need to talk about the benefits of the product, not about its features.
“Features” talk about what your product or service can do. But “benefits” talk about how your product or service helps your audience. A good copy talks about the transformational journey that your potential customer will have after using your product or service.
3. Get Into The Mind Of Your Audience
Before writing your copy, dive into the research about your audience. Understand their pain points, their fears, and hopes.
It’s an 80-20 game. You have to spend 80% of your time researching and 20% of your time writing the copy.
The more your know your audience at the psychological level, the more your copy is going to speak directly to their hearts.
Remember that people don’t buy things. They buy emotions.
People always decide at an emotional level and then justify their decision with logic.
So focus your copy on the emotions.
This was just the beginning of getting to know copywriting.
In the next article, I go over more in-depth strategies to make you a kickass copywriter that will help you scale your own business or secure a high-paying client that you can do copywriting for as a side income.
Over on my blog, Digital Nomad Academy, you can find several other articles and masterclasses that will teach you different aspects of building your own laptop lifestyle.
Also, for behind-the-scenes mischief, you can follow me on Instagram and join 30K+ others like you who are in different phases of building their location independent lifestyles.
Hope to see you around globe-trotting one day 🙂